Free SEO Weekly Report Template in 2025- Download & Make Your SEO Report

Introduction

Tracking SEO performance on a weekly basis is essential for making timely optimisations and staying ahead of algorithm changes. A weekly SEO report provides valuable insights into keyword rankings, organic traffic, backlink growth, content performance, and technical SEO updates. By consistently monitoring SEO efforts, businesses can identify opportunities, address weaknesses, and refine their strategies to achieve long-term success.

This SEO Weekly Report Template offers a structured format to track key performance indicators (KPIs), ensuring that SEO efforts are aligned with business goals. Whether you manage SEO in-house or work with an agency, a well-organised report allows for data-driven decision-making.

📥 Download the SEO Weekly Report Template and start tracking your website’s progress effectively.

Why You Need an SEO Weekly Report

Search engine algorithms constantly evolve, and competitors continuously refine their strategies. Without a structured weekly SEO report, businesses may miss critical insights, causing rankings and traffic to decline unnoticed.

Key Benefits of a Weekly SEO Report

• Monitors SEO progress in real-time, allowing businesses to make quick adjustments.
• Tracks keyword performance trends, identifying high-ranking opportunities.
• Evaluate backlink growth and domain authority to ensure off-page SEO success.
• Assesses website traffic sources, helping businesses understand their audience.
• Highlights technical SEO improvements, ensuring optimal website health.
• Provides actionable insights for content strategy and link-building efforts.

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Key Sections of the SEO Weekly Report

A well-structured SEO weekly report should cover essential metrics, including search visibility, keyword trends, content insights, backlinks, and technical SEO performance.

1. Executive Summary

The executive summary offers a quick snapshot of SEO performance for the week.

Weekly SEO Performance Highlights

• Organic traffic increased by 9.5%, reflecting growth in search visibility.
• Keyword rankings improved, with 5 new keywords ranking on page one.
• Backlinks increased by 4.8%, boosting domain authority.
• Technical SEO fixes were applied, improving the mobile experience and page speed.

2. Website Performance Overview

User Engagement & Traffic Metrics

• Organic sessions grew by 7.3%, indicating stronger search visibility.
• The bounce rate was reduced by 3.6%, showing better user engagement.
• Average session duration improved, highlighting stronger content performance.
• Conversion rates increased by 12%, reflecting better-qualified traffic.

Analysing traffic and engagement metrics helps businesses refine their SEO and conversion rate optimisation strategies.

3. Keyword Performance & Ranking Trends

Keyword Growth & Visibility

• Ranking keywords increased by 3.4%, reaching 38K total indexed terms.
• Traffic from organic search rose by 14.6%, with more users landing on top pages.
• Click-through rates (CTR) improved, indicating better-optimised meta descriptions and title tags.

Top-Performing Keywords

Some high-impact keywords for the week include:

• “Best digital marketing strategies” – Moved from position #9 to #4.
• “SEO tools for beginners” – Now ranking in the top 3 positions.
• “E-commerce SEO checklist” – Increased impressions by 21%.

Targeting high-performing keywords ensures that content remains optimised for maximum traffic and conversions.

4. Backlink Profile & Authority Growth

Backlinks remain a key ranking factor and help increase a website’s credibility.

Backlink Performance Metrics

• Total backlinks: 43.2K, showing a 2.5% increase from last week.
• Referring domains grew by 5%, contributing to domain authority.
• Several new high authority backlinks were acquired, improving overall credibility.
• Lost backlinks were analysed, with outreach strategies in place for recovery.

A strong backlink profile boosts search rankings. Learn how our Link-Building Services can help improve your domain authority.

5. Content Strategy & Blog Performance

Top Content Pages

• The blog on ‘SEO Trends 2025’ received a 32% traffic increase.
• The service page ‘Technical SEO Audit’ saw a boost in impressions by 18%.
• Internal linking improvements resulted in longer session durations.

Content Optimisation Plan

• Underperforming pages were identified for updates.
• New content topics are suggested based on keyword trends.
• A/B testing on call-to-action (CTA) placement to improve engagement.

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6. Technical SEO & Site Health Review

Technical SEO issues can negatively impact rankings and user experience.

Technical Fixes This Week

• Site speed improved, reducing page load times.
• Structured data updated, enhancing rich results in search.
• 301 redirects optimised, ensuring better URL structure.
• Core Web Vitals reviewed, with the Largest Contentful Paint (LCP) under 2.5 seconds.

7. Local SEO & Google My Business Updates

For businesses targeting local customers, optimising Google My Business (GMB) is crucial.

Local SEO Highlights

• GMB profile views increased by 15%, showing improved local search visibility.
• Customer reviews are up by 9%, enhancing credibility.
• Google Maps direction requests increased, indicating stronger local engagement.

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8. Competitor Analysis & Market Insights

Tracking competitors helps refine SEO strategies and identify new growth opportunities.

Competitor SEO Metrics

• Competitor A gained 100+ backlinks, suggesting an effective outreach strategy.
• Competitor B updated old content, improving rankings for several pages.
• Competitor C’s blog engagement increased, highlighting content opportunities.

Understanding competitor SEO tactics helps businesses stay ahead of industry trends.

9. Next Steps & SEO Action Plan

Key Actions for Next Week

• Focus on improving low-performing pages with updated content.
• Expand link-building efforts through guest posting and influencer outreach.
• Monitor competitor activity to identify content and keyword gaps.
• Continue technical optimisations to maintain website health.
• Improve Google My Business listings with additional customer engagement strategies.

Who Should Use This SEO Weekly Report Template?

• SEO professionals are tracking ranking improvements.
• Business owners are evaluating organic traffic growth.
• Marketing teams refining SEO content and outreach efforts.
• Agencies provide weekly SEO insights for clients.
• Website managers are monitoring on-page and technical SEO changes.

How to Use This Template Effectively

• Download the Free SEO Weekly Report Template and customise it for your business goals.
• Collect performance data from Google Analytics, Search Console, and Ahrefs.
• Compare weekly SEO results to track improvements and identify weak areas.
• Refine SEO strategies based on insights and update optimisation efforts accordingly.

Conclusion

A weekly SEO report helps businesses stay on track, refine their strategy, and achieve consistent SEO growth. By using this template, businesses can measure progress, adjust efforts, and achieve long-term search engine success.