Free Competitors Off-Page SEO Analysis Template 2025- Download Now

Understanding competitor off-page SEO is essential for improving search rankings and building a strong backlink profile. By analysing competitor backlinks, domain authority, and link-building strategies, businesses can identify opportunities to enhance their SEO performance and stay ahead in search rankings.

This Competitor’s Off-Page SEO Analysis Template helps businesses track and evaluate competitor backlinks, link diversity, domain authority (DA), page authority (PA), trust flow (TF), citation flow (CF), and other key metrics. By using this template, you can discover high-quality backlink opportunities, assess link quality, and refine your link-building strategy.

Download the Competitor’s Off-Page SEO Analysis Template today to analyse competitor backlinks, improve SEO rankings, and boost website authority.

Why Competitor Off-Page SEO Analysis is Important

Off-page SEO is a major ranking factor that determines how authoritative and trustworthy a website is in search engines. Competitor backlink analysis provides valuable insights into their link-building strategies, helping businesses:

• Discover high-authority backlink sources for their niche.
• Understand competitor link diversity and backlink relevancy.
• Identify high-quality and spam backlinks that affect SEO rankings.
• Replicate competitor strategies to improve website authority.
• Avoid harmful backlinks that can lead to penalties.

By using this Competitor’s Off-Page SEO Analysis Template, businesses can strategically analyse competitor link-building patterns and develop an effective off-page SEO strategy.

What’s Included in the Competitor’s Off-Page SEO Analysis Template?

This template provides a detailed framework for competitor backlink analysis, including:

1. Competitor Backlink Overview

Tracking competitor backlinks is essential for understanding their link-building strategy and authority growth. This section of the template includes:

• Competitor URL – The competitor’s website being analysed.
• Backlink URL – The exact page linking to their website.
• Date Discovered – The date when the backlink was first indexed.
• Link Type – The category of the backlink (guest post, editorial, directory, forum, etc.).

2. Domain & Page Authority Metrics

Assessing domain and page authority helps determine the credibility of competitor backlinks. The template tracks:

• Domain Authority (DA) – Indicates the strength of the entire domain.
• Page Authority (PA) – Measures the strength of the individual backlink page.
• Trust Flow (TF) – Shows the trustworthiness of a linking domain based on backlink quality.
• Citation Flow (CF) – Measures the number of links pointing to a site.
• Spam Score (SS) – Identifies potential toxic backlinks that could harm rankings.

3. Backlink Quality Assessment

Not all backlinks contribute positively to search engine optimisation. This section evaluates the quality of each backlink by tracking:

• Monthly Visitors – Indicates how much traffic the linking domain receives.
• Relevance – Determines if the backlink is topically relevant to your niche.
• Do-Follow vs. No-Follow Status – Identifies whether the backlink passes link equity.
• Google Index Status – Confirms if the backlink is indexed by Google.

4. Link Diversity & Placement

A natural backlink profile includes a variety of link types from different sources. The template tracks:

• Contextual Links – Links placed within content for better SEO value.
• Profile Links – Links from forum profiles or social media bios.
• Web 2.0 Links – Links from user-generated content platforms.
• Press Release Links – Links from news distribution platforms.

5. Anchor Text Distribution

Anchor text optimisation plays a crucial role in SEO performance. This section helps track:

• Branded Anchors – Using the business name as the link text.
• Exact Match Anchors – Using the exact target keyword as the anchor text.
• Partial Match Anchors – Using a variation of the target keyword.
• Generic Anchors – Using neutral text like “click here” or “learn more”.

6. Backlink Age & Domain Age

Older backlinks from authoritative domains often carry more SEO weight. This section tracks:

• Domain Age – The age of the referring website.
• Backlink Age – How long the backlink has been live and indexed.

How to Use the Competitor’s Off-Page SEO Analysis Template

This template makes competitor analysis simple and actionable. Follow these steps:

Step 1: Identify Competitors

• Select 3-5 top competitors in your industry.
• Use SEO tools like Ahrefs, SEMrush, or Moz to gather competitor backlink data.

Step 2: Gather Competitor Backlink Data

• Export backlink reports from SEO tools and enter them into the template.
• Record DA, PA, TF, CF, and other link quality metrics.

Step 3: Assess Link Quality

• Identify high-authority, niche-relevant backlinks.
• Flag spammy or toxic links to avoid in your own strategy.

Step 4: Replicate & Improve Competitor Backlinks

• Reach out to websites linking to competitors and request backlinks.
• Create better content than competitors to attract organic backlinks.

Step 5: Monitor Backlink Growth

• Regularly update the template to track new backlinks and lost links.
• Adjust your off-page SEO strategy based on performance insights.

Best Practices for Competitor Off-Page SEO Analysis

1. Focus on Quality, Not Quantity – A few high-quality backlinks are more valuable than hundreds of low-quality links.
2. Monitor Link Growth Over Time – Consistently track and evaluate new backlinks.
3. Avoid Spammy Links – Identify and disavow low-quality backlinks.
4. Build Relationships for Backlinks – Engage with bloggers, journalists, and influencers for natural link acquisition.
5. Diversify Your Backlink Profile – Earn links from guest posts, forums, citations, and editorial mentions.

Conclusion

Competitor backlink analysis is an essential SEO strategy for improving search rankings, building domain authority, and discovering high-value link opportunities. This Competitor’s Off-Page SEO Analysis Template provides a structured approach to:

• Identify competitor backlinks and assess link quality.
• Find high-authority domains for link-building opportunities.
• Avoid spammy links and improve backlink diversity.
• Track off-page SEO progress and refine link-building strategies.

Download the Competitor’s Off-Page SEO Analysis Template today and start analysing your competitors’ backlink strategies for SEO success.