Download Free Competitors On-Page SEO Analysis Template 2025

On-page SEO plays a crucial role in determining a website’s search engine ranking. Analysing your competitors’ on-page SEO strategies helps you understand their strengths and weaknesses, allowing you to refine your own SEO approach.

By examining elements like content structure, keyword usage, metadata, internal linking, and page performance, you can identify opportunities to improve your website’s optimisation.

This free competitors on-page SEO analysis template provides a structured approach to evaluating your competitors’ website pages. By using this template, you can compare key SEO factors and implement the best strategies to enhance your search rankings and user experience.

Download the free competitors on-page SEO analysis template and start optimising your website with data-driven insights.

Why You Need This Competitors On-Page SEO Analysis Template

Competitor analysis in SEO is essential to stay ahead in search rankings. Without an on-page SEO evaluation, businesses may miss out on key opportunities for optimisation and improved performance.

Key Benefits of On-Page SEO Analysis

On-page SEO analysis helps you improve search rankings by identifying how competitors optimise content, keywords, and meta elements. It enhances content quality by understanding how competitors structure their information for better readability and engagement.

It increases organic traffic by identifying keyword gaps and opportunities for better optimisation. It improves user experience by analysing competitors’ site structure, internal linking, and mobile responsiveness. It ensures technical SEO compliance by evaluating schema markup, page speed, and other core web vitals.

By following this template, you can refine your on-page SEO strategy and stay competitive in search rankings.

What’s Included in This Template

This competitors on-page SEO analysis template covers all essential aspects of on-page optimisation, from keyword usage to content structure and technical SEO factors.

Competitor Content Analysis

Evaluating competitor content helps you understand what works in your industry. Content type should be identified to see whether competitors focus on blog posts, landing pages, or product pages. Target audience should be defined to understand how competitors tailor their content to different demographics.

Page purpose should be analysed to determine if the content is informational, transactional, or navigational. Target keyword should be reviewed to see what primary and secondary keywords competitors use. LSI keywords should be examined to understand how competitors use related terms for better search visibility.

Title and Meta Description Optimisation

Metadata plays a key role in search engine rankings and click-through rates. Page title should be analysed to ensure it includes primary keywords and maintains an optimal length of 60-65 characters. Title length should be checked to ensure it follows best practices for readability and SEO.

Meta description length should be reviewed to ensure it is within the recommended 160-character limit. The presence of a compelling call to action should be analysed to determine if competitors encourage users to click through.

Content Structure and Readability

The way content is structured impacts both user experience and SEO performance. Heading structure should be reviewed to ensure proper use of H1, H2, and H3 tags. Subheadings should be evaluated to check if they improve readability and content hierarchy.

Content length should be analysed to determine the word count competitors use to cover topics comprehensively. Readability should be assessed to ensure content is easy to understand for the target audience. Social proof should be reviewed to see if competitors incorporate testimonials, reviews, or case studies.

Image and Media Optimisation

Optimising images and media elements can enhance engagement and improve page speed. Total number of images should be checked to see how many visual elements competitors include. Image file names should be reviewed to determine if they are optimised with keywords.

Alt text usage should be analysed to ensure competitors are improving accessibility and SEO. Internal and external linking should be examined to determine how competitors connect pages within their site and link to authoritative sources.

Mobile Optimisation and User Experience

Mobile-friendliness is a critical ranking factor in SEO. Page mobile optimisation should be checked to ensure competitors’ pages load correctly on different devices. Desktop and mobile page speed should be analysed to compare load times across platforms.

Snippet types on page should be reviewed to see if competitors use rich snippets, such as FAQs or featured snippets, for enhanced search visibility. Call to actions should be examined to determine how competitors encourage user interactions.

Core Web Vitals and Technical SEO

Google’s Core Web Vitals influence rankings and user experience. Largest contentful paint should be analysed to measure how quickly the largest visible content loads. First input delay should be reviewed to assess how fast users can interact with a page.

Cumulative layout shift should be checked to identify any page layout instability issues. Interaction to next paint should be analysed to measure responsiveness.

Additional Section: Advanced On-Page SEO Strategies

To gain a competitive edge, consider implementing advanced on-page SEO techniques. Schema markup should be used to enhance search results by providing additional structured data. Content updates should be performed regularly to keep information relevant and improve rankings.

Internal link audits should be conducted to strengthen site structure and improve page authority distribution. Video and multimedia elements should be incorporated to improve engagement and dwell time. Local SEO elements should be optimised, including location-based keywords and Google My Business enhancements.

Who Is This Template For

• SEO professionals and digital marketers looking to improve on-page SEO strategies
• Business owners aiming to optimise their website for better search rankings
• Content creators and bloggers wanting to enhance readability and engagement
• Web developers working on site performance, schema markup, and technical SEO
• Agencies and consultants performing SEO audits for clients

This template is designed for anyone looking to refine their on-page SEO approach by analysing competitor strategies and applying best practices.

How to Use This Template Effectively

• Download the free competitors on-page SEO analysis template and customise it for your business
• Identify competitor pages and gather data using SEO tools like SEMrush, Ahrefs, and Screaming Frog
• Compare content structure, keyword optimisation, and metadata usage across competitor pages
• Analyse user experience factors, mobile performance, and technical SEO elements
• Implement findings to refine your website’s on-page SEO and improve rankings

Conclusion

A well-structured on-page SEO strategy is essential for achieving higher search rankings and improving user experience. By using this free competitors on-page SEO analysis template, you can evaluate competitor strategies, identify key improvements, and enhance your website’s SEO performance.

What is next? Start analysing competitor pages today, implement data-driven improvements, and track performance over time.

Download your free competitors on-page SEO analysis template now and take the first step towards better search rankings in 2025.