A Complete Free Ecommerce Off-Page SEO Template For 2025- Download Now

Off-page SEO is a critical component of any eCommerce SEO strategy. While on-page SEO focuses on optimising product pages, category structures, and content, off-page SEO helps build authority, trust, and visibility through external signals such as backlinks, social mentions, and citations. Without a strong off-page SEO strategy, even the best-optimised eCommerce websites may struggle to rank against competitors.

To simplify and organise off-page SEO efforts, we have created a free eCommerce off-page SEO template. This template helps track backlinks, measure domain authority, assess link quality, and monitor the effectiveness of your off-page SEO strategy. Whether you are an eCommerce business owner, SEO professional, or digital marketer, this resource will help you strengthen your online presence and improve rankings. Download it today and take control of your off-page SEO strategy.

Why Off-Page SEO is Important for Ecommerce

Off-page SEO signals help search engines determine a website’s credibility and relevance. A well-executed off-page SEO strategy provides multiple benefits:

• Increases domain authority and trustworthiness
• Improves search engine rankings for product and category pages
• Enhances brand visibility and credibility through high-quality backlinks
• Generates referral traffic from authoritative websites
• Strengthens relationships with industry influencers and bloggers
• Helps in local SEO efforts through citations and business directory listings

Unlike traditional websites, eCommerce stores often face challenges in acquiring natural backlinks due to their transactional nature. This template provides a structured approach to help businesses secure high-quality links and improve off-page SEO.

What’s Included in the Ecommerce Off-Page SEO Template

The eCommerce off-page SEO template is designed to track, organise, and monitor off-page SEO activities. Here’s what it includes:

Date

Tracking the date of each backlink acquisition ensures that link-building efforts remain up to date. This helps in measuring the longevity and effectiveness of backlinks over time.

Live URL

This section records the live URL where the backlink has been placed. Keeping track of live links ensures easy monitoring and helps identify any lost or broken backlinks.

Backlink URL

The backlink URL is the source of the external link pointing to your website. Tracking this helps ensure backlinks are coming from high-quality, relevant sources.

Target URL

Each backlink should direct users to a specific page on your website. This section helps track which product pages, category pages, or blog posts are being linked to.

Country

Knowing the geographic location of backlinks is important for local SEO. For eCommerce stores targeting specific regions, securing backlinks from country-relevant domains helps improve local search rankings.

Domain Authority

Domain authority (DA) measures the overall strength of a website’s backlink profile. Acquiring backlinks from high DA sites increases the credibility of your eCommerce store.

Page Authority

Page authority (PA) assesses the strength of individual pages linking to your website. A high PA score means the linking page has strong ranking potential.

Trust Flow

Trust flow indicates the quality of the links pointing to a website. A high trust flow score suggests backlinks are coming from authoritative and trustworthy sources.

Citation Flow

Citation flow measures the number of backlinks a website has. A balanced ratio between trust flow and citation flow ensures a website is gaining high-quality, rather than spammy, backlinks.

Spam Score

Spam score helps identify potentially harmful backlinks. Links from high-spam score websites should be avoided or disavowed to prevent penalties from search engines.

Monthly Visitors

This section records the estimated traffic of the referring domain. Backlinks from high-traffic websites can generate significant referral traffic to an eCommerce store.

Link Type

Understanding the type of backlink helps ensure a natural and diverse link-building profile. This section includes:

• Guest post backlinks
• Web 2.0 links
• Directory submissions
• Forum profile links
• Press release backlinks

Do-Follow or No-Follow

Do-follow backlinks pass link equity and contribute to search rankings, while no-follow links do not pass direct ranking signals but can still provide referral traffic and brand exposure. A balanced mix of do-follow and no-follow links ensures a natural backlink profile.

Link Status

This section tracks whether backlinks are live, removed, or broken. Keeping track of backlink status helps maintain a healthy link-building strategy.

Google Index

Checking if the referring page is indexed by Google ensures that backlinks are recognised by search engines. Non-indexed pages may not provide SEO benefits.

Anchor Text

Anchor text is the clickable text in a hyperlink. Optimising anchor text ensures it remains relevant, natural, and diverse to avoid search engine penalties.

Link Age and Domain Age

Aged domains and backlinks tend to have more authority. This section helps track how long a domain has existed and how long a backlink has been active.

Link Diversity

A diverse link profile includes links from various sources such as blogs, news sites, directories, and social media platforms. Maintaining diversity helps prevent over-reliance on one type of backlink.

Link Placement

Where a backlink is placed on a webpage affects its value. Contextual backlinks embedded within relevant content are more valuable than footer or sidebar links.

Anchor Text Distribution

A well-balanced anchor text strategy includes branded, generic, and keyword-rich anchor texts. This section helps monitor and manage anchor text usage.

How to Use the Ecommerce Off-Page SEO Template

This template is designed to help businesses track and manage their off-page SEO efforts effectively. Follow these steps to get started:

1. Download the template and enter all existing backlinks.
2. Conduct a backlink audit to identify low-quality or spammy links.
3. Identify new link-building opportunities and track outreach efforts.
4. Monitor the status of each backlink to ensure it remains active.
5. Analyse the authority and quality of referring domains.
6. Use insights from the template to refine and improve link-building strategies.

Consistently tracking and updating backlink data will help eCommerce businesses stay ahead in search rankings and maintain a strong online presence.

Does SEO Agency in Essex Offer Ecommerce Off-Page SEO Services

Yes, we provide complete off-page SEO services as part of our eCommerce SEO solutions.

Our team specialises in:

• Strategic link-building campaigns for eCommerce stores
• Competitor backlink analysis to identify new opportunities
• Removal of toxic backlinks that could harm rankings
• Guest posting and influencer outreach for high-quality links
• Local SEO and citation building for improved visibility

Our SEO Agency in Essex

For businesses looking to improve their off-page SEO strategy, our agency offers:

• High-quality backlink acquisition from authoritative sources
• Competitor backlink audits and performance tracking
• Content marketing and PR strategies for link-building
• Ongoing monitoring and analysis to ensure long-term SEO success

Whether you need help with backlink management or a full off-page SEO strategy, we can assist in strengthening your website’s authority.

Contact us today to improve your eCommerce SEO performance.

Conclusion

A structured off-page SEO strategy is essential for improving search rankings, building brand credibility, and attracting referral traffic. This free eCommerce off-page SEO template provides a systematic approach to:

• Organising and managing backlinks effectively
• Identifying high-quality backlink opportunities
• Monitoring link status, domain authority, and link diversity
• Refining link-building efforts to improve search visibility

Download the template today and start optimising your off-page SEO strategy to drive sustainable growth and higher rankings for your eCommerce store.