Service

What is Keyword research and why it is important for SEO

Keyword research is the process of identifying and analysing the specific words and phrases that users enter into search engines when looking for information, products, or services.

It is a fundamental aspect of SEO (Search Engine Optimisation) as it helps businesses understand the language and search intent of their target audience. 

By conducting keyword research, businesses can discover the most relevant and valuable keywords to target in their website content.

This enables them to optimise their web pages, improve their visibility in search engine results, attract targeted organic traffic, and increase the likelihood of reaching and engaging with their desired audience. 

In essence, keyword research is vital for SEO as it lays the foundation for effective optimisation strategies and helps businesses connect with their potential customers online.

Here are some of the tasks we perform as part of this service :

What is Technical SEO and why it is important for SEO

Technical SEO refers to the optimisation of a website’s technical aspects to improve its visibility and performance in search engine rankings.

It involves optimising elements such as website speed, mobile-friendliness, crawlability, indexing, site architecture, and structured data markup. 

Technical SEO is crucial for SEO because search engines rely on these technical factors to understand and evaluate websites.

A technically sound website enhances user experience, making it easier for search engine bots to crawl and index the site. 

This improves the chances of higher search engine rankings and increased organic traffic.

By addressing technical SEO issues, businesses can ensure that their website is optimised for search engines, leading to better visibility, higher rankings, and improved overall SEO performance.

Here are some of the tasks we perform as part of this service :

What is On Page SEO and why it is important for SEO

On-page SEO refers to the practice of optimising individual web pages to improve their visibility and rank higher in search engine results.

It involves optimising various on-page elements such as content, meta tags, headings, URLs, and internal linking.

On-page SEO is important for SEO because it directly impacts how search engines understand and interpret your web pages.

By optimising on-page elements with relevant keywords, providing valuable and well-structured content, and ensuring proper HTML markup, you increase the likelihood of search engines recognising your pages as relevant and valuable to users’ search queries.

This can lead to higher rankings, increased organic traffic, and improved user engagement.

On-page SEO is an essential component of overall SEO strategy, helping businesses improve their online visibility and connect with their target audience effectively.

Here are some of the tasks we perform as part of this service :

What is Off-Page SEO and why it is important for SEO

Off-page SEO refers to the activities conducted outside of your website to improve its visibility and authority in search engine rankings.

It involves building backlinks from other reputable websites, social media promotion, online reputation management, and other external factors that influence your website’s credibility and reputation.

Off-page SEO is important for SEO because it signals to search engines that your website is trusted and authoritative.

Quality backlinks from relevant and authoritative websites act as votes of confidence, indicating that your content is valuable and worth recommending to others.

This can result in higher search engine rankings, increased organic traffic, and improved online visibility.

Off-page SEO helps establish your website’s reputation and authority in the online landscape, ultimately contributing to long-term SEO success.

Here are some of the tasks we perform as part of this service :

What is Local SEO and why it is important for SEO

Local SEO is a specialised branch of SEO that focuses on optimising a website’s visibility and relevance for local search queries.

It involves implementing strategies to improve a business’s online presence for location-based searches, such as “plumber in London” or “restaurants near me.” Local SEO techniques typically include optimising the website’s content with local keywords, creating and optimising Google My Business listings, managing online reviews, and building citations in local directories.

Local SEO is important for SEO because it helps businesses target and connect with their local audience effectively.

For businesses with physical locations or those serving specific geographic areas, appearing in local search results is crucial for attracting nearby customers.

By optimising for local SEO, businesses can increase their visibility in local search engine results, drive more foot traffic to their stores, and generate more leads from their target local audience.

It enables businesses to establish a strong online presence within their local market, making it an essential aspect of overall SEO strategy for location-based businesses.

Here are some of the tasks we perform as part of this service :