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SEO World Updates by Every Months

Stay informed with our SEO World Updates each month. We provide key insights on algorithm changes, SEO trends, and best practices, helping you keep your website optimised and competitive in search results.

In today’s fast-moving digital world, it’s essential to stay updated with the latest changes in SEO. Our SEO World Updates page delivers monthly insights into important trends, algorithm updates, and strategies that can affect your website’s performance. By keeping on top of these developments, you can ensure that your site remains optimised and competitive in search engine rankings.

Each month, we review the most significant updates in the SEO world, from major Google algorithm changes to emerging techniques that can boost your site’s visibility. Understanding these updates is crucial to maintaining your online presence. Whether you are a business owner or a digital marketer, our SEO World Updates provide easy-to-understand information to help you adapt your SEO strategy and avoid any drops in rankings.

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2024 Updates

December 2024 Google Updates

December
  • December 1, 2024: Google introduced a new best practice in its crawl budget documentation. Websites that have separate mobile and desktop HTML versions should ensure that all links are included in both versions. 
  • December 9, 2024: Google added a section about how Google’s crawlers handle cache control headers in its overview of crawlers. This documentation clarifies how webmasters can manage cache settings to optimise crawling and indexing. The new section consolidates previously scattered information into a clear guideline.
  • December 13, 2024: Google introduced guidance on how C2PA metadata appears in Search. This metadata supports the “About this image” feature. Adding metadata to images provides more context about their origin, improving trust and transparency for users.
  • December 17, 2024: Google published official documentation about crawling faceted navigation URLs. These URLs allow users to filter and sort content but can create excessive URLs that waste crawl budget. 
  • December 18, 2024: Google consolidated robots.txt error handling documentation into a single spot. Previously, this information was spread across various resources, such as HTTP status codes and Search Console help pages. 
  • December 12-18, 2024: The December 2024 core update began on December 12 and was completed on December 18. This was a typical core update aimed at improving the relevance and helpfulness of search results. 
  • December 19-26, 2024: The December 2024 spam update began on December 19, 2024, and was fully rolled out by December 26, 2024. This was a broad spam update aimed at improving Google’s ability to detect and reduce spam in search results. 

November 2024 SEO Updates

November
  • November 29, 2024: Google has removed the sitelinks search box documentation and archived the nositelinkssearchbox rule. This change reflects that the sitelinks search box feature is no longer available in Google Search results.
  • November 20, 2024: Google added details about opting out of the Page Annotations feature in the iOS Google App. This feature was recently introduced to enhance the search experience.
  • November 19, 2024: Google updated the language in the site’s reputation abuse policy. It is now clearer that using third-party content to manipulate ranking signals is a violation, even if there is no first-party involvement.
  • November 19, 2024: Google expanded the FAQ from the March 2024 blog post, making it easier to understand the page-level and site-wide signals used in search ranking.
  • November 13, 2024: Google introduced guidance on how C2PA metadata appears in Search, supporting this metadata in the “About this image” feature for improved image context.
  • November 1, 2024: A new best practice was added to the crawl budget documentation, advising websites with separate mobile and desktop HTML to ensure that all links are included in both versions to prevent slower discovery of new pages.

October 2024 SEO Updates

October
  • October 24, 2024: Google has added a page to help you get started with Google Trends. This tool allows you to explore how people search on Google and improve your content strategy by understanding audience interests.
    October 24, 2024: Google updated its favicon guidelines to require a 1:1 aspect ratio and a minimum size of 8x8px. They recommend using a higher resolution favicon of at least 48x48px for better results.
  • October 23, 2024: Google now includes a specific URL parameters best practice in their documentation. This update makes it easier to find guidance, as this was previously only mentioned in the blog posts on faceted navigation.
  • October 7, 2024: Google clarified that fields not listed in their robots.txt documentation are not supported. This is to prevent confusion regarding unsupported fields.
  • October 3, 2024: Google added Certification markup support for merchant listings in the product structured data documentation. This will replace the EnergyConsumptionDetails type starting in April 2025. It will support more countries and a wider range of certifications.
  • October 2, 2024: The noarchive rule has been moved to the historical reference section of the robots meta tag documentation. Google no longer displays the cached link feature in search results, so the tag isn’t necessary, although other search engines may still use it.
  • October 1, 2024: Google has added best practices for JavaScript-generated Product markup. They recommend putting Product markup in the initial HTML for better results and ensuring that your server can handle the traffic if you generate markup dynamically.

September 2024 SEO Updates

September
  • September 25, 2024: Google has clarified its spam policies for web searches. They updated their documentation to explain more about web spam tactics and how attempting to bypass their rules can affect rankings. They also made the information easier to find for webmasters.
  • September 24, 2024: The cache: search operator no longer works on Google Search. As a result, Google has removed its documentation related to this operator.
  • September 23, 2024: Google added a new property called priceType to its merchant listings. This helps merchants specify sale prices through structured data, making it easier to manage pricing and align with Google’s Merchant Center features.
  • September 17, 2024: Google moved its blog post about Infinite Scroll to the official documentation. There were no major changes, but this update makes the guidance easier to find and ensures it’s up to date.
  • September 16, 2024: Google updated the GoogleProducer user agent string to match the one used by actual fetchers. This change ensures consistency when Google fetches content. Additionally, Google added details on supported content encodings (compression types) in their crawler documentation.
  • September 11, 2024: Google clarified that submissions to the Indexing API will be subject to spam detection. Any attempts to exceed limits could result in revoked access, so users need to stay within their allotted quotas.
  • September 10, 2024: Google added the ineligible region property to video structured data. This allows content creators to restrict their videos from being shown in certain regions.
  • September 4, 2024: Google updated its guidelines on the Indexing API quota system. They clarified that the default quota is for testing purposes, and users must apply for additional approval and resources if they want to use it for larger-scale operations.

August, 2024 Month (Upcoming and Ongoing):-

August
  • August 1, 2024: Google introduces three new AI features to Chrome, including improved Google Lens integration for desktop, Tab compares for product comparisons, and enhanced browsing history search.
  • August 1, 2024: Google has updated its search algorithms to reduce the visibility of deepfake content and simplify the removal process for such explicit material.
  • August 1, 2024: Google’s Gary Illyes confirms that robots.txt cannot prevent unauthorized access to website content, highlighting the need for more secure access controls.
  • August 4, 2024: OpenAI has abandoned its plans for watermarking ChatGPT-generated text due to user resistance and technical challenges, and is now exploring alternative methods like metadata embedding.
  • August 5, 2024: Google Lens has introduced a feature allowing users to record video and ask questions verbally, enhancing search results with AI-generated overviews based on the spoken content.
  • August 5, 2024: Google’s AI now automatically selects photos for Local Services Ads to enhance engagement and potentially impact ad rankings.
  • August 8, 2024: Google Ads API v17_1 introduces new features including shareable ad previews, asset management for Responsive Search Ads, and enhanced offline conversion diagnostics.
  • August 9, 2024: Google’s Search Team discussed improvements to crawling efficiency and explored a potential new chunked transfer method in a recent podcast.
  • August 9, 2024: Google featured snippets have recently included emojis and special characters, sparking debate about their appropriateness in search results.

July, 2024 Month:-

July
  • July 1, 2024: Google launched a new feature in Search Console allowing site owners to manage unused ownership tokens more easily.
  • July 1, 2024: Rand Fishkin’s SparkToro released a study on zero-click searches, noting that 59.7% of searches result in no clicks, highlighting a challenge for businesses relying on organic search traffic.
  • July 2-5, 2024: Several users have complained that the search console has not updated its data for 80-120 hours. Google has acknowledged the issue and stated that they are working on fixing it soon.
  • July 3, 2024: There is a debate about whether Reddit is blocking Google from crawling and displaying its content in Google SERPs via robots.txt. However, Reddit has already entered into substantial licensing agreements with companies like Google, reportedly earning $60 million annually for access to Reddit’s data for AI training.
  • July 3, 2024: Google June 2024 spam update finishes rolling out after 7 days.
  • July 5, 2024: Google will no longer index websites that aren’t mobile-friendly, which was announced on June 3, 2024.
  • July 7, 2024: AI Overviews in Search – Google will enhance its AI-generated overviews in search results to provide more accurate and comprehensive information.
  • July 10, 2024: WordPress 6.6 Release Candidate 3 made available for testing
  • July 16, 2024: WordPress 6.6 is released, and is primarily focused on maintenance and general polish rather than introducing significant new functionalities.
  • July 17, 2024: Meta announced it would not release its upcoming multimodal AI model in the European Union due to regulatory uncertainty.
  • July 18, 2024: OpenAI unveiled GPT-4o Mini, a budget-friendly version, along with new tools for ChatGPT Enterprise to enhance regulatory compliance.
  • July 22, 2024: Google tested link icon citations for AI Overviews in search results.
  • July 22, 2024: Google announced it won’t deprecate third-party cookies in Chrome.
  • July 23, 2024: Google Ads Editor version 2.7 released.
  • July 23, 2024: Google shared tips to improve SEO through internal links.
  • July 23, 2024: Survey showed user satisfaction with Google grew in 2024.
  • July 25, 2024: OpenAI announced SearchGPT, a new AI-powered search prototype.
  • July 26, 2024: AI technologies set to revolutionize the 2024 Paris Olympics, impacting athlete performance and spectator experiences.
  • July 31, 2024: Google improved autocomplete predictions after criticism.
  • July 31, 2024: Google Ads launched new Performance Max reporting updates and AI generation tools.
  • July 31, 2024: Google updated its search algorithm to combat explicit deepfakes.
  • July 31, 2024: Google expanded “About this image” feature to Circle to Search.
  • July 31, 2024: Google tested a new “Hidden gem stores” search feature.
  • July 2024: Reports indicate that AI-related searches now appear in 7-9% of all searches, marking a decrease from previous months.
  • July 2024: Google’s push into AI-driven search didn’t negatively impact customer satisfaction.
  • July 2024: Bing tested a feature allowing users to vote on search results.

June, 2024 Month:-

June
  • June 1, 2024: Team Yoast is proud to sponsor “Somos: Encuentro WordPress LGTB+,” an event featuring discussions on WordPress and SEO.
  • June 3, 2024: Google announced it will no longer index websites that aren’t mobile-friendly beginning July 5, 2024. This means if a website doesn’t load or display correctly on mobile devices, Google won’t rank it in search results anymore.
  • June 5, 2024: Google Ads started rolling out a new design for the advertiser console, retiring the old design by August 30, 2024.
  • June 5, 2024: Google announced the release of Google Ads API Version 17.
  • June 6, 2024: New Bug in Google Business Profile Causing Hidden Questions & Answers. Discussions on the Local Search Forums and several threads in the Google Business Profile Help section highlight the widespread concern over this issue.
  • June 6, 2024: Google published a case study demonstrating the importance of structured data in improving search visibility and traffic. The case study focused on video structured data but provided insights applicable across various content types.
  • June 6, 2024: Google Image Search now includes a pinch-to-zoom feature. Users will notice a new addition: an image overlay featuring a hand icon accompanied by the instruction “pinch to zoom,” ensuring that searchers are aware of this functionality.
  • June 7, 2024: Google Search Console Removal Tool Drops Cache Updates. Cache updates are no longer available. You can still request snippet updates.
  • June 17, 2024: Google Ads API Version 17 is out now! This major release brings prep for resource usage policy changes, page size adjustments, batch reporting tweaks, enhanced PMax and match type reporting, and more.
  • June 20, 2024: Google launched the June 2024 spam update. This update took about a week to roll out and was completed by June 27, 2024. It was a general spam update, not specifically targeting link spam or automating site reputation abuse policy enforcement.
  • June 24, 2024: WordPress Core 6.5.5 was released, which includes three security fixes. These fixes address two Cross-Site Scripting (XSS) vulnerabilities and one Directory Traversal vulnerability specific to Windows.
  • June 25, 2024: Reddit published its Public Content Policy and launched a new subreddit for researchers.
  • June 25, 2024: Google dropped continuous scroll on desktop search results
  • June 27, 2024: The rollout of the June 2024 spam update was completed. The update took approximately one week to fully implement.
  • June 28, 2024: Google clarifies that the June 2024 spam update is not related to the site reputation abuse policy or link spam.
  • June 2024: Bing Webmaster Tools will gain new reporting and tools to help publishers understand how Bing Chat users interact with their sites.
  • End of June 2024: Nvidia briefly overtook Microsoft as the most valuable company in the world, with a 27% rise in shares.

May, 2024 Month:-

May
  • May 1, 2024: The Product structured data documentation has been restructured by Google into three pages: a product markup, a merchant listing, and an intro to product markup. A new section on choosing markup has been included.
  • May 1, 2024: Google SGE AI answers now cost 80% less to generate – The Information.
  • May 3, 2024: A ChatGPT Search Engine is rumoured to be coming next week.
  • May 5, 2024: Google March 2024 Spam Update completed, targeting general search spam, scaled content abuse, and site reputation abuse.
  • May 5, 2024: Google March 2024 Core Update completed, reducing low-quality, unoriginal content by 45%.
  • May 5, 2024: Google begins enforcement of site reputation abuse policy, delisting portions of sites.
  • May 6, 2024: Google Gemini stops linking to most sources.
  • May 6, 2024: Google begins enforcement of site reputation abuse policy, with portions of sites being delisted.
  • May 7, 2024: WordPress 6.5.3 maintenance release fixed 12 bugs in Core and nine in the Block Editor.
  • May 7, 2024: Google SGE organic traffic impact divided by verticals.
  • May 8, 2024: Google explains how it is improving its AI Overviews, stating only one in every 7 million unique queries resulted in a Google policy violation.
  • May 9, 2024: Reddit published its Public Content Policy and launched a new subreddit for researchers.
  • May 9, 2024: Google search ranking update volatility starts.
  • May 10, 2024: WordPress Developer Blog highlights new features and updates for developers, including updates to default themes and the Site Editor.
  • May 10, 2024: ChatGPT deprecated the Legacy (GPT-3.5) model.
  • May 14, 2024: Google introduced AI Overviews in documentation.
  • May 16, 2024: Google has introduced two new crawlers: GoogleOther-Image and GoogleOther-Video, tailored for fetching image and video bytes. Additionally, they’ve refreshed the list of user agent strings for GoogleOther to accurately represent the most active versions.
  • May 23, 2024: Google Search Can Now Index Electronic Publication (EPUB).
  • May 24, 2024: Google Mobile has tested blue visit button in search results – spotted by Shameem Adhikarath.
  • May 24, 2024: Google AI Overviews under fire for giving dangerous and wrong answers – reported by Search Engine Land.
  • May 25, 2024: WordPress celebrates its 21st anniversary. Version 6.6 development continues with a focus on the new “Data Liberation” initiative.
  • May 28, 2024: 14K+ Google Search Ranking Features Leaked. Rand Fishkin and Mike King possibly exposed significant data about Google Search’s internal ranking signals, verified by Fishkin. Details on Search operations revealed from anonymous source.
  • May 30, 2024: Google details AI Overview enhancements and addresses odd responses, unveiling improvement strategies.
  • May 2024: Bing crossed 100 million daily active users in March 2023 after launching Bing Chat with OpenAI’s GPT-4. As of May 2024, Bing’s worldwide search market share rose to 3.64%, up from 2.81% in February 2023.
  • May 2024: Google’s ad revenue is up 13% year-over-year while Microsoft Bing’s ad revenue grows 12%, demonstrating the increasing importance of Bing SEO.

April, 2024 Month:-

April
  • April 1, 2024: Bing introduces detailed analytics, folder-based insights, advanced filtering capabilities, and comprehensive URL status information in its Site Explorer tool.
  • April 2, 2024: Google Webmaster Report highlighted several updates including the ongoing massive Google March 2024 core update, the Google March 2024 spam update, and various spam policy updates. There were also discussions about core web vitals changes and clarifications on ranking factors.
  • April 2, 2024: Google reported an error causing Search Console to not report on AMP pages and Web Stories in Google Images from March 28, 2024 to April 2, 2024. They stated that there may be decreased clicks and impressions for AMP pages and Web Stories during this time in the Search Console Performance report.
  • April 5, 2024: Bing Webmaster Tools introduced “Top Insights,” a feature that helps in managing SEO-related issues such as content, indexing, structured data, backlinks, and performance issues.
  • April 10, 2024: Google improved INP (Interaction to Next Paint) for sites using Consent Management Platforms, enhancing website interactivity metrics.
  • April 10, 2024: WordPress discovered an XSS vulnerability and recommended updating to version 6.5.2.
  • April 13, 2024: Bing Webmaster Tools launches “Top Insights” to help manage website issues.
  • April 16, 2024: Google Search Console now has a security feature that helps you manage your unused ownership tokens by controlling permissions for your profiles. This feature allows you to easily grant or revoke permissions for users, including those with legacy verifications.
  • April 17, 2024: Google Maps Releases New Directions, Travel & EV Features.
  • April 18, 2024: Bing’s AI upgrades, including Deep Search powered by GPT-4, could potentially overtake Google.
  • April 19, 2024: Google’s March 2024 Core Update officially completes rolling out after 45 days. However, Google announced this on 26 April 2024. This update was significant and complex, involving multiple core systems and aimed at reducing low-quality, unoriginal content in search results by approximately 45%.
  • April 21, 2024: Google AI Writing Some Search Knowledge Panels.
  • April 22, 2024: Lumar IO’s SEO News Round-Up highlights Google’s preference for Reddit in SERPs, causing concern in the SEO community.
  • April 23, 2024: Google Business Profiles has introduced a feature that allows users to choose their preferred source of menus. For your business, you can either create an original or duplicate menu, copy it from a website, or select a menu from a third-party platform.
  • April 23, 2024: Google further postpones third-party cookie deprecation in Chrome.
  • April 25, 2024: Yoast discussed its latest features and updates in an SEO webinar, focusing on AI enhancements for site optimisation. Yoast SEO webinar covers the significant March 2024 Google core update aimed at cleaning up low-quality and AI-generated content.
  • April 27, 2024: Google added a “3D model” markup to product type schema data, allowing the display of 3D images of products in search results.
  • April 30, 2024: SMX Advanced 2024 conference preview announced, promising insights into the latest in SEO, PPC, AI, and more from industry experts.
  • Throughout March and April 2024: SEO communities actively discuss the impact of the March 2024 core update, with many sites experiencing significant traffic fluctuations.

March, 2024 Month:-

March
  • March 5, 2024: Google announces the March 2024 core update and new spam policies targeting low-quality content, AI-generated spam, and manipulative practices. The update is expected to reduce unhelpful content by 40%.
  • March 5, 2024: Google incorporates the helpful content system into the overall core ranking system as part of the March 2024 core update.
  • March 6-7, 2024: Google issues many manual actions regarding spam policy violations, resulting in many sites being delisted from Google Search.
  • March 8-9, 2024: The first signs of the March 2024 core update and spam update algorithmically impacting site rankings are observed.
  • March 10-11, 2024: Google calms a bit, with some sites hit by algorithmic changes and manual actions seeing temporary reversals.
  • March 12, 2024: Google replaces First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric.
  • March 15, 2024: Bing Webmaster Tools considers extending data from 6 months to 24 months.
  • March 15, 2024: When did Reddit launches “Free Form Ads” allowing image and text ads blended with organic content
  • March 21, 2024: Despite Google’s efforts, AI-generated spam sites are found to be ranking for thousands of queries, beating the March 2024 spam update.
  • March 21, 2024: Microsoft announces new features and updates for Bing Webmaster Tools at Pubcon, including Top Insights, IndexNow Insights, and streamlined navigation.
  • March 23, 2024: SEO agencies and experts advise focusing on content quality, user experience, and diversifying traffic sources in response to the March 2024 update.
  • March 26, 2024: WordPress SEO plugin Yoast covers the March 2024 Google updates and their impact in their monthly webinar.
  • March 2024: OpenAI CEO Sam Altman discusses the company’s vision and the potential of AI in search during an interview.
  • March 2024: The European Union introduces the AI Act, the first-ever legal framework on AI.
  • Throughout March 2024: SEO communities actively discuss the impact of the March 2024 core update, with many sites experiencing significant traffic fluctuations.

February, 2024 Month:-

February
  • Feb 2, 2024: Microsoft Bing sees increased usage of its Deep Search feature powered by AI, though overall search market share remains largely unchanged compared to Google.
  • Feb 6, 2024: Google announces an expanded partnership with Reddit to show more Reddit content in search results, sparking concerns in the SEO community about the saturation of Reddit pages.
  • Feb 7, 2024: Google rolls out three new Chrome features to provide more helpful search suggestions, even with a poor connection.
  • Feb 8, 2024: Google rebrands its Bard AI as Gemini and makes it available via the web and Google App on smartphones.
  • Feb 10, 2024: WordPress reduces the specificity of block style variation selectors in the editor in preparation for WordPress 6.5, requiring theme developers to test customisations.
  • Feb 13, 2024: First beta version of WordPress 6.5 is released, introducing new features like the Block Bindings API to extend blocks in new ways.
  • Feb 14-15, 2024: Unconfirmed Google search ranking algorithm update causes volatility in the search results and drops in traffic for many websites.
  • Feb 15, 2024: Amazon introduces major update to its coupon system, allowing sellers to create more targeted promotions to specific customer groups.
  • Feb 25, 2024: SEO tools like SEMrush report that 65% of businesses are generating better SEO results thanks to AI, and 67% see an improvement in content quality when using AI.
  • Feb 26, 2024: Google announces local branded service ads with an opt-out option, displaying a business’s ad when someone searches for their brand name.
  • Feb 28, 2024: Massive volatility and traffic drops were reported in Google search results, though no official update confirmed by Google.
  • Feb 29, 2024: Google Chrome begins phasing out third-party cookies for 1% of users, with plans to roll out to all users by end of 2024, impacting ad targeting and conversion tracking.
  • Throughout February: Continued development and adoption of AI-powered features by ad platforms like TikTok, Google Ads, and Meta to assist with content creation, ad targeting, and performance.

January, 2024 Month:-

January
  • January 4, 2024: Google started phasing out third-party cookies, with Tracking Protection rolling out to 1% of Chrome users globally.
  • January 4, 2024: A potential local ranking algorithm update may have occurred, as recorded by BrightLocal’s Local RankFlux tool.
  • January 5-6, 2024: There was high Google search ranking volatility, despite no official algorithm update announcement.
  • January 9-10, 2024: More Google search ranking volatility was reported.
  • January 9, 2024: Changes to how Google tracks clicks and impressions for job listings and detail pages took effect, which may increase these metrics in Search Console performance reports.
  • January 13 & 16, 2024: High Google SERP volatility occurred on these dates.
  • January 18, 2024: Google launched two new search features – “Circle to Search” on Android and an AI-powered multisearch experience.
  • June 18, 2024: Bing introduces detailed analytics and folder-based insights in its Site Explorer tool.
  • January 19, 2024: Google updated its documentation to clarify that page content, not meta descriptions, is the primary source for generating search snippets.
  • January 22, 2024: Google confirmed a search ranking bug that caused some sites to temporarily disappear from results on weekends.
  • January 23-24, 2024: More Google search ranking volatility was reported.
  • January 25, 2024: Google’s Search Relations team revealed they are working on significantly updating the SEO Starter Guide.
  • January 25, 2024: High Google SERP volatility occurred on this date.
  • January 31, 2024: Google launched the “Circle to Search” feature on Android and an AI-powered multisearch experience.
  • January 2024: Bing introduced detailed analytics, folder-based insights, advanced filtering capabilities, and comprehensive URL status information in its Site Explorer tool.
  • January 2024: A study found Google’s Search Generative Experience (SGE) impacted different industries at varying levels, with healthcare being the most affected at 76% across 1 billion searches.
  • January 2024: WordPress 6.5 development began with a focus on collaborative editing, writing and design workflows, and the new “Data Liberation” initiative.
  • January 2024: Amazon introduced expanded search term fields, character limits, and a product description update to provide sellers with more opportunities to optimise listings.
  • January 2024: TikTok made changes to its seller fees and order minimums to encourage growth on its e-commerce platform.
  • January 2024: A report revealed that 65% of businesses generate better SEO results, 67% see improved content quality, and 68% achieve higher ROI in content marketing when utilising AI tools.

2023 Updates

December, 2023 Month:-

December
  • December 7, 2023: Google’s November 2023 Reviews Update finished rolling out after 29 days, marking the last time Google will confirm updates to the reviews system.
  • December 8, 2023: There were signs of a suspected, unconfirmed Google search ranking algorithm update, with many websites experiencing significant traffic drops.
  • December 15, 2023: Google confirmed that a recent change to its local search algorithm made the “openness signal” a stronger ranking factor for non-navigational queries.
  • December 2023: Bing introduced Deep Search, a new generative AI search feature powered by GPT-4 that provides comprehensive results for complex queries.
  • December 2023: Google released Gemini, its most capable AI model to date, with plans to integrate it into Search, Ads, Chrome, and Duet AI in the coming months.
  • December 2023: A study revealed that 25% of companies have successfully integrated generative AI into their marketing content, with an additional 45% planning to implement it by the end of 2024.
  • December 2023: WordPress began development on version 6.5, focusing on collaborative editing, writing and design workflows, and the new “Data Liberation” initiative.
  • December 2023: Webflow eCommerce gained popularity among online store owners who value design and user experience, offering user-friendly drag-and-drop builders and built-in SEO tools.
  • December 2023: Salesforce Commerce Cloud and Adobe Commerce continued to provide robust e-commerce platforms for medium to large businesses, offering advanced features and customisation options.
  • December 2023: SEO tools like Semrush and Ahrefs showed high volatility in search rankings throughout the month, raising concerns about the effectiveness of traditional SEO strategies.
  • December 2023: A report highlighted how innovative brands are achieving remarkable outcomes through the application of generative AI in their marketing content.
  • December 2023: Social media platforms like Instagram tested new features such as “Hype” to amplify interaction within Stories, while TikTok released its 2024 Trend Talk report showcasing emerging trends among Gen Z users.
  • December 31, 2023: Google Search Central published a year-in-review article titled “This is over,” recapping the events, document updates, podcasts, videos, and live SEO office hours meetings provided throughout the year.

November, 2023 Month:-

November
  • November 1: The Verge publishes an article criticising the SEO industry as being manipulative and focused on “gaming” Google. Many SEOs argue the characterisation is unfair and outdated.
  • November 2: Google releases the November 2023 Core Update, the fourth major update of the year, expected to significantly impact search rankings.
  • November 2: Google also launches the November 2023 Reviews Update alongside the Core Update, the last time Google will pre-announce these types of updates.
  • November 8: Early data shows the November Core Update is having a big impact, especially on affiliate and informational sites, while the Reviews Update is affecting sites with review content.
  • November 17: SEOs report that sites impacted by an October Core Update bug affecting Google Discover and News traffic have still not recovered, despite Google saying the issue was resolved.
  • November 22: The November Core Update is still rolling out after nearly 3 weeks, an unusually long time compared to previous updates. Many SEOs note that search results are volatile and seem “off”.
  • November 28: The November 2023 Core Update finally completes rolling out after 26 days. Sites in health, finance, e-commerce seem most impacted.
  • November 2023: Google faces increased scrutiny over its search practices as the US Department of Justice antitrust lawsuit continues. Leaked internal documents reveal insights into how Google’s search algorithms work.
  • November 2023: AI-powered search engines like Bing and Google’s SGE (Search Generative Experience) continue to evolve and improve, with the potential to disrupt traditional search and SEO.
  • November 2023: SEOs experiment with generative AI tools like GPT-3 to assist with content creation, keyword research, and optimisation. The technology shows promise but also has limitations.
  • November 2023: Early data suggests AI-generated content is on the rise and may be starting to pollute search results in the wake of advanced AI tools going mainstream.
  • November 2023: SEO tool providers work to incorporate AI into their platforms to help users adapt to a changing search landscape.
  • November 2023: Bing adds AI-generated captions to some search result snippets using GPT-4.
  • November 2023: WordPress, Shopify, and other CMS platforms release updates to help websites optimise for Core Web Vitals, page experience, and other SEO best practices
  • November 2023: Black Friday and Cyber Monday put a spotlight on e-commerce SEO. Many retailer sites that were hit by Core Updates see big ranking drops before the holiday shopping season.
  • November 2023: Social media platforms like TikTok and Instagram continue to compete with Google for younger searchers. SEOs put more focus on optimising for visual and vertical search.
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