A Complete Free Competitors Analysis Template in 2025 – Download & Analyse Your Competitors

Competitor analysis is essential for businesses looking to improve their online presence, outperform rivals, and refine their marketing strategies. Understanding what works for your competitors allows you to identify gaps, uncover new opportunities, and develop a more effective SEO and content marketing strategy.

This free competitors analysis template provides a structured approach to evaluating your competitors’ strengths and weaknesses. By analysing their content, backlinks, SEO strategies, and search rankings, you can make data-driven decisions to enhance your digital marketing efforts.

Download the free competitors analysis template and start optimising your strategy with valuable insights from your competitors.

Why You Need This Competitors Analysis Template

Keeping track of your competitors helps you stay ahead in the digital landscape. Without a competitor analysis strategy, you may miss important opportunities to improve your rankings, content, and marketing approach.

Key Benefits of Competitor Analysis

Competitor analysis helps you discover high-performing keywords that drive traffic to competitor websites, giving you insights into search trends and ranking potential. It identifies content gaps by analysing what topics competitors cover and finding opportunities to create unique, high-value content.

It evaluates backlink strategies by reviewing where competitors earn links to enhance your own link-building efforts.

It assesses SEO and technical strategies by tracking website speed, mobile-friendliness, and structured data implementations. It helps you improve local SEO by evaluating Google My Business profiles and tracking competitors’ performance in local search results.

By following this template, you can gain insights, refine your strategy, and improve your online visibility.

What’s Included in This Template

This competitors analysis template covers every aspect of digital marketing, from identifying competitors to assessing SEO, backlinks, content strategy, and rankings.

Identifying Your Competitors

Before analysing your competitors, you need to categorise them correctly. Direct competitors target the same audience and keywords as your business. Indirect competitors offer complementary services or products but attract a similar customer base.

Content competitors focus on similar topics, ranking for the same user intent. Understanding different competitor types helps in prioritising research and developing targeted strategies.

Competitor Content Analysis

Analysing competitor content is crucial to understanding what engages their audience. Content quality and relevance should be reviewed to determine if their material is in-depth, accurate, and engaging.

Different content formats such as blog posts, case studies, videos, and infographics should be evaluated. Content frequency should be monitored to see how often competitors publish new material.

Content gaps should be identified by finding topics that competitors have covered but you have not. Traffic performance should be measured to see how much engagement their content receives.

E-E-A-T factors, including expertise, experience, authority, and trustworthiness, should be analysed. Visual content should be reviewed, including the use of high-quality images, infographics, and videos.

Competitor Backlink Analysis

Backlinks are a major ranking factor, and analysing your competitors’ backlink strategies helps you strengthen your own. The total number of backlinks competitors have should be reviewed using tools like Ahrefs or SEMrush.

Their link-building strategy should be examined, including whether they use guest posting, partnerships, or citations. Top referral domains should be identified to find high-authority sites linking to competitors. Anchor text distribution should be analysed to determine keyword-rich link-building strategies.

Link diversity should be assessed to ensure competitors have a mix of different link types. Link growth should be monitored to track how fast competitors acquire new links.

Competitor On-Page SEO Analysis

On-page SEO plays a vital role in rankings. Competitor title tags and meta descriptions should be analysed to see how they optimise for keywords and click-through rates. URL structures should be reviewed to ensure they are clean and keyword-rich.

Heading tag usage should be assessed to see if competitors properly structure their content with H1 to H6 tags. Keyword density should be measured to check natural usage across the content. Internal linking should be reviewed to see how competitors structure their site navigation.

Image optimisation should be checked, including alt text and file names. Content readability and structure should be analysed to ensure easy-to-read formatting. User experience factors such as navigation, mobile-friendliness, and design should be considered.

Technical SEO Analysis

Technical SEO affects website crawlability and indexability. Competitor site speed should be checked using Google PageSpeed Insights. Mobile optimisation should be reviewed to ensure competitors provide a responsive design.

SSL/HTTPS implementation should be verified for secure browsing. Crawlability and indexability should be checked by analysing robots.txt and sitemaps. Structured data usage should be reviewed to see if competitors use schema markup for rich results.

Broken links and redirects should be identified to detect errors affecting user experience. Canonical tags should be checked to prevent duplicate content issues.

Competitor SERP and Ranking Analysis

Monitoring competitor rankings in search engine results pages provides insights into their SEO success. Organic ranking should be tracked to see how competitors perform for key terms.

Featured snippets should be monitored to check if competitors hold position zero for relevant searches. Local search performance should be assessed by reviewing Google My Business optimisation and local pack rankings.

Rich results should be identified, such as FAQs, reviews, and product listings that competitors may be using. Content gaps in SERPs should be analysed to find keywords where your site is missing ranking opportunities.

Additional Section: Leveraging Competitor Insights for Business Growth

Competitor analysis is not just about tracking performance but also about using insights to refine your strategy. Identifying successful tactics used by competitors helps you adapt their best-performing strategies for your business.

Finding areas where competitors are weak allows you to focus on improving those areas to gain a competitive edge. Differentiating your brand by highlighting unique selling points helps set you apart in the market.

Improving customer experience by learning from competitor reviews and user feedback enhances customer satisfaction. Testing new strategies based on competitor insights and measuring results helps refine marketing efforts over time.

Who Is This Template For

• SEO professionals and digital marketers refining their strategies
• Business owners looking to outperform competitors in their industry
• Content creators and bloggers aiming to improve engagement and rankings
• Agencies and consultants conducting competitor research for clients
• PPC advertisers tracking competitor ads and paid search strategies

This template is designed for anyone looking to enhance their online presence through competitor analysis and strategic improvements.

How to Use This Template Effectively

• Download the free competitors analysis template and customise it for your business needs
• Identify and categorise competitors before conducting the analysis
• Use SEO tools like SEMrush, Ahrefs, and Google Analytics to collect data
• Compare content, backlinks, SEO factors, and search rankings
• Track competitor rankings and monitor performance regularly
• Apply insights to refine and improve your marketing strategy

Conclusion

A well-executed competitor analysis provides actionable insights that help businesses improve their SEO, content marketing, and overall digital strategy. By using this free competitors analysis template, you can systematically evaluate competitors, identify opportunities, and build a stronger marketing plan.

What is next? Start implementing these insights today and monitor changes over time to stay ahead in your industry.

Download your free competitors analysis template now and take the first step towards a more competitive and data-driven marketing approach in 2025.