Free Ecommerce SEO Link Building Checklist For 2025- Download & Build Your eCom Store Authority
Building high-quality backlinks is a crucial part of an eCommerce SEO strategy. Without strong backlinks, an online store may struggle to rank against competitors, attract organic traffic, and establish authority in search engine results. Effective link-building goes beyond acquiring random links; it requires a structured approach to securing relevant, high-quality backlinks that drive traffic and enhance credibility.
To simplify this process, we have created a free eCommerce SEO link-building checklist. This checklist provides a step-by-step guide to implementing proven link-building strategies, from auditing existing backlinks to outreach and content promotion. Whether you are an eCommerce business owner, SEO professional, or digital marketer, this checklist will help you build authority and improve rankings. Download it today and start optimising your link-building efforts.
Why Link Building is Important for Ecommerce SEO
Backlinks act as votes of confidence from other websites, signaling to search engines that a store is reputable and valuable. As highlighted in Google’s Link Building Guidelines , a well-structured link-building strategy benefits eCommerce SEO in several ways::
- Improves search rankings by increasing domain authority
- Attracts referral traffic from high-quality websites
- Strengthens credibility and brand trust
- Enhances discoverability through citations and mentions
- Supports product pages by driving external traffic and engagement
Unlike other websites, eCommerce stores face unique challenges in link-building due to the nature of product pages. This checklist helps businesses implement an effective and sustainable link-building approach.
What’s Included in the Ecommerce SEO Link Building Checklist
This checklist covers every essential aspect of a successful eCommerce link-building strategy, including backlink audits, outreach, content marketing, and tracking progress.
Backlink Audit
A backlink audit is the first step in link-building. It helps identify existing backlinks, evaluate their quality, and remove harmful links.
- Use tools like Ahrefs or SEMrush to identify all current backlinks
- Disavow low-quality or spammy links using Google Search Console
- Identify lost or broken backlinks and attempt to reclaim them
Local Citations
Local SEO plays an important role in eCommerce visibility, especially for businesses targeting specific regions. Submitting accurate business details to directories helps improve local rankings.
- List the eCommerce store on UK-based business directories such as Yell and Thomson Local
- Set up or optimise the Google Business Profile for local search visibility
- Add the store to industry-specific directories relevant to products or services
Competitor Analysis
Understanding how competitors build backlinks provides insight into potential link-building opportunities.
- Use backlink analysis tools to examine competitor backlinks
- Contact websites linking to competitors and request similar links
- Identify blogs, directories, and guest posting sites competitors use
Guest Posting
Guest blogging helps earn high-quality backlinks from industry-relevant websites.
- Find UK-based blogs and websites that accept guest posts
- Write high-quality, engaging guest posts with natural backlinks
- Craft personalised guest post pitches to website owners
Influencer Outreach
Collaborating with influencers can generate valuable backlinks and increase brand visibility.
- Partner with UK influencers to review or promote products
- Send free products to influencers and bloggers in exchange for honest reviews
- Secure product placements on influencer blogs and social media pages
Content Promotion
Creating high-quality content and promoting it across various platforms increases the likelihood of earning natural backlinks.
- Share blogs, guides, and product pages on social media
- Use paid social media ads to amplify high-performing content
- Submit content to aggregators such as Reddit, Medium, and niche forums
Linkable Content
High-quality, shareable content attracts natural backlinks and enhances SEO performance.
- Publish long-form resource guides or tutorials to provide value to users
- Design and share infographics that present complex data in an engaging way
- Create product demonstration videos and upload them on YouTube with backlinks in descriptions
Press and Public Relations
Building relationships with media outlets helps generate organic backlinks from authoritative sources.
- Write and distribute press releases for product launches and events
- Pitch business stories to UK news publications, magazines, and trade websites
- List products on comparison websites such as Idealo and PriceSpy
Outreach and Partnerships
Strategic partnerships with relevant brands and websites can lead to valuable backlink opportunities.
- Collaborate with complementary brands for cross-promotions and backlinks
- Contact niche blogs and websites for product features and mentions
- Offer exclusive discounts to bloggers in exchange for backlinks
Broken Link Building
Replacing broken links on other websites with relevant content helps secure quality backlinks.
- Use backlink tools to find broken links on relevant websites
- Offer alternative content or product links as a replacement
Forum Participation
Engaging in online forums allows businesses to build credibility and drive referral traffic.
- Join UK forums and communities relevant to the industry, such as Mumsnet
- Provide valuable insights and naturally link back to relevant content
Social Bookmarking
Submitting content to social bookmarking platforms increases visibility and traffic.
- Share blog posts, product guides, and tutorials on sites such as Pinterest and Mix
Testimonials and Reviews
Providing testimonials for services or products used by the business can earn backlinks from reputable sites.
- Write testimonials for partners or suppliers in exchange for a backlink
Question and Answer Platforms
Answering industry-related questions on Q&A platforms establishes authority and generates backlinks.
- Contribute answers to Quora and niche Q&A forums, adding links where relevant
- Build a strong profile by consistently providing valuable insights
Ecommerce Listings
Submitting products to shopping comparison websites increases visibility and attracts backlinks.
- List products on Google Shopping, PriceSpy, and Idealo
- Join affiliate networks to allow marketers to promote products for commissions
Competitions and Giveaways
Running contests and giveaways with bloggers and influencers helps attract backlinks.
- Organise giveaways to encourage influencer collaborations
- Promote competitions across social media platforms
Review Platforms
Encouraging customers to leave reviews on reputable sites helps establish trust and authority.
- List products on platforms such as Trustpilot, Feefo, and Google Reviews
Tracking and Reporting
Monitoring backlink performance ensures that the link-building strategy is effective.
- Track backlink growth using tools such as Ahrefs, Moz, or SEMrush
- Regularly assess backlink quality to ensure links are from authoritative sources
- Monitor referral traffic and ranking improvements to measure success
How to Use the Ecommerce SEO Link Building Checklist
Using this checklist helps create a structured and measurable link-building strategy. Follow these steps to maximise its effectiveness:
- Perform a backlink audit to identify existing links and remove harmful ones
- Build local citations and directory listings for improved local SEO
- Conduct competitor analysis to find potential backlink opportunities
- Implement guest posting and influencer outreach to secure high-quality links
- Promote shareable content across social media and content aggregators
- Track and monitor backlink performance regularly to refine strategies
With a structured approach, businesses can improve their link-building efforts, increase domain authority, and achieve better search rankings.
Does SEO Agency in Essex Offer Ecommerce Link Building Services
Yes, we provide comprehensive eCommerce link-building services as part of our eCommerce SEO solutions.
Our team focuses on securing high-quality backlinks, building relationships with authoritative websites, and implementing ethical link-building strategies that comply with search engine guidelines.
Our SEO Agency in Essex
For businesses looking to strengthen their link-building strategy, our agency offers:
- High-quality backlink acquisition from relevant industry sites
- Competitor backlink analysis to identify link-building opportunities
- Guest posting, influencer outreach, and PR strategies for brand exposure
- Ongoing monitoring and link management to ensure sustainable growth
Whether you need a structured link-building plan or ongoing backlink management, our team is here to help. Contact us today to improve your eCommerce SEO strategy.
Conclusion
A well-executed link-building strategy is essential for eCommerce success. This free eCommerce SEO link-building checklist provides a structured approach to:
- Acquiring high-quality backlinks to boost authority and rankings
- Building relationships with influencers, bloggers, and industry experts
- Strengthening off-page SEO with strategic content promotion and outreach
- Tracking backlink performance to refine and improve results
Download the checklist today and start building a strong link profile that drives traffic and sales.