Free 6 Month E-commerce SEO Strategy Plan Template For 2025- Download & Optimise Your eCom Store SEO Strategy

Introduction

Search engine optimisation is essential for eCommerce success, but achieving significant results requires a structured and long-term approach. A well-planned SEO strategy for eCom store ensures that your store ranks higher in search results, attracts more qualified traffic, and increases conversions.

To simplify the process, we have created a six-month eCommerce SEO strategy plan template that covers every aspect of SEO, from technical improvements to content creation and link-building. This structured plan ensures that your website remains optimised and competitive in search rankings. Download the template today and start implementing a data-driven SEO strategy that drives long-term results.

Why a 6-Month SEO Plan is Essential for eCommerce

SEO is a continuous process that requires time, effort, and strategy to produce meaningful results. A six-month plan allows businesses to systematically address SEO improvements and build sustainable growth.

• Lays a strong technical foundation for long-term ranking improvements
• Helps identify and optimise high-value keywords for better search visibility
• Ensures on-page SEO, content strategy, and link-building efforts are aligned
• Builds domain authority and credibility through high-quality backlinks
• Monitors performance and refines strategies for sustained growth

This structured plan helps businesses stay consistent with their SEO efforts and make measurable progress.

What’s Included in the 6-Month Ecommerce SEO Strategy Plan

The plan is divided into six phases, each focusing on different aspects of SEO to ensure continuous improvements and long-term success.

Month 1: Build the Foundations

The first month focuses on setting up essential SEO tools, fixing technical issues, and preparing for optimisation.

Setup Key SEO Tools

• Verify your website in Google Search Console to track indexing, crawling issues, and keyword performance
• Submit an XML sitemap to Google to help with indexing
• Set up Google Analytics 4 to monitor website traffic and user behaviour
• Use tools like Ahrefs, SEMrush, or Screaming Frog for keyword tracking, audits, and competitor analysis

Set Key Performance Indicators

Define measurable SEO goals for the next six months, such as:

• Increasing organic traffic by 30 to 50 percent
• Achieving page one rankings for at least ten high-intent keywords
• Reducing bounce rate to below 40 percent
• Improving conversion rates by 15 to 20 percent

Website Health Check

• Perform a technical audit to identify broken links, duplicate pages, and crawl errors
• Fix mobile responsiveness issues to improve user experience
• Optimise page speed by compressing images and enabling browser caching

Mobile Optimisation

• Ensure the website is mobile-friendly using Google’s Mobile-Friendly Test
• Fix any layout, font size, or navigation issues on mobile devices

Keyword Research

• Identify high-intent keywords for product pages, category pages, and blog content
• Focus on UK-specific searches and long-tail keywords for better targeting

Month 2: On-Page Optimisation

The second month is dedicated to refining website content, meta tags, and internal linking to improve search rankings.

On-Page SEO

• Optimise meta titles and descriptions for key pages, keeping titles under 60 characters and descriptions under 160 characters
• Use one H1 tag per page, with relevant H2 and H3 subheadings incorporating keywords naturally

Product Page Optimisation

• Rewrite product descriptions with detailed, keyword-optimised content
• Add alt text to all images for better indexing and accessibility

Internal Linking

• Link to related products, categories, and blog posts to improve site navigation
• Implement breadcrumb navigation to enhance user experience

Category Page Optimisation

• Add unique, keyword-rich descriptions to all category pages
• Include links to featured products to improve engagement

Month 3: Content Creation and User Engagement

The third month focuses on creating valuable content to drive organic traffic and build brand authority.

Blog Content Creation

• Publish four to six blog posts targeting informational keywords
• Link to relevant products and categories within blog content

Optimise Existing Content

• Update older blog posts and product descriptions with fresh content and improved keywords
• Add frequently asked questions to product pages to enhance user experience

Add User-Generated Content

• Encourage customers to leave reviews on product pages
• Showcase customer photos or videos to build trust and engagement

Month 4: Build Authority and Backlinks

The fourth month is dedicated to increasing domain authority through high-quality link-building efforts.

Backlink Audit

• Use tools like Ahrefs or SEMrush to identify and disavow spammy backlinks

Backlink Building Campaign

• Reach out to bloggers and influencers for product reviews and guest posts
• Submit your site to reputable business directories and industry listings

Create Linkable Assets

• Publish in-depth guides, infographics, and videos to attract natural backlinks
• Share valuable content on social media to increase engagement

Month 5: Focus on User Experience and Conversion Optimisation

The fifth month ensures that the website delivers a seamless user experience and improves conversion rates.

A/B Testing

• Test different variations of meta titles and descriptions to optimise click-through rates
• Experiment with call-to-action buttons on product pages to improve conversions

Cart Abandonment Solutions

• Simplify the checkout process to reduce cart abandonment rates
• Implement exit-intent pop-ups offering discounts to users who leave without completing a purchase

Monitor User Behaviour

• Use tools like Hotjar to analyse user interactions and identify navigation issues
• Improve high-bounce rate pages by enhancing content and usability

Month 6: Reporting, Refinement, and Growth

The final month focuses on evaluating performance, refining the strategy, and planning for future SEO improvements.

Measure SEO Progress

• Track improvements in organic traffic, keyword rankings, and conversion rates
• Compare performance against the initial key performance indicators

Backlink Analysis

• Review the quality and quantity of backlinks acquired
• Plan further outreach campaigns to continue authority growth

Optimise Top-Performing Pages

• Identify pages that drive the most traffic and enhance them further
• Add internal links to new products and refresh content with updated keywords

Identify New Opportunities

• Research trending keywords and seasonal opportunities
• Plan content and promotions around upcoming events like Black Friday and Christmas

Prepare for Ongoing SEO

• Set goals for the next six months based on performance insights
• Develop a long-term content strategy, backlink plan, and technical SEO maintenance schedule

Key Metrics to Track Over 6 Months

To measure success, track the following key performance indicators:

• Organic traffic increase of 30 to 50 percent
• Achieving page one rankings for at least ten transactional keywords
• Reduction in bounce rate to below 40 percent
• Conversion rate improvement of 15 to 20 percent
• Acquisition of at least 20 to 30 high-quality backlinks

Does SEO Agency in Essex Offer Ecommerce SEO Services

Yes, we provide full eCommerce SEO services, including technical optimisation, keyword research, content marketing, and link-building strategies.

Our team helps eCommerce businesses improve search visibility, increase organic traffic, and drive higher conversion rates. Whether launching a new store or refining an existing SEO strategy, we offer customised solutions for sustainable growth.

Our SEO Agency in Essex

For businesses looking to enhance their SEO efforts, we offer:

• Comprehensive SEO audits and performance analysis
• Targeted keyword research for high-ranking opportunities
• Advanced technical SEO fixes to improve website speed and structure
• Link-building campaigns to strengthen domain authority

If you want to take your eCommerce store to the next level, contact us today to start improving your SEO strategy.

Conclusion

A well-executed SEO strategy is crucial for eCommerce success. This six-month eCommerce SEO strategy plan template provides a structured approach to:

• Building a strong SEO foundation with technical improvements
• Optimising content and user experience for better engagement
• Creating a high-authority link-building strategy
• Tracking performance and making data-driven adjustments

Download the template today and start implementing a results-driven SEO plan that enhances your store’s visibility and growth.