Free Local Keyword Research Template – Download & Find the Best Keywords for Local SEO

Local SEO is one of the most powerful strategies for businesses looking to attract nearby customers. Whether you’re a small business, local service provider, or multi-location company, optimising your website with high-performing local keywords can significantly improve your search visibility and customer reach.

To help businesses conduct effective local keyword research, we have created a comprehensive Local Keyword Research Template. This resource allows you to identify location-based keywords, analyse search volume, track competition, and find keywords that rank easily in your local area.

If you want to boost your local rankings, drive targeted traffic, and improve conversions, this Local Keyword Research Template is the perfect tool for you. Download it now and start finding the best keywords for your local SEO strategy.

Why Local Keyword Research is Essential for SEO

Unlike general keyword research, local keyword research focuses on location-specific search terms that potential customers use to find businesses in their area. By optimising for high-intent local searches, businesses can:

• Increase Visibility – Rank higher in Google’s Local Pack and Maps results.
• Attract Targeted Traffic – Get discovered by people actively looking for local services.
• Gain a Competitive Edge – Outrank businesses that ignore local SEO.
• Improve Conversion Rates – Target customers who are more likely to visit, call, or book a service.
• Optimise for Mobile & Voice Search – Capture traffic from users searching for “near me” queries.

With the right local keywords, businesses can significantly improve their search engine rankings and attract more customers from their target area.

What’s Included in the Local Keyword Research Template?

This Local Keyword Research Template provides a structured and data-driven approach to finding the best local keywords for your business. It includes:

1. Keyword Selection & Monthly Search Volume

Understanding which keywords have the highest search volume is key to identifying the most valuable local keywords.

• Identify high-intent local search queries related to your business.
• Analyse monthly search volume to prioritise high-traffic keywords.
• Focus on keywords with strong local intent, such as “best plumber in Manchester” or “emergency locksmith near me”.

2. Localised Cities & Regions

Not all keywords perform equally well in every location. The template helps you:

• Identify which cities and regions generate the highest search demand.
• Find geo-specific keyword opportunities for different service areas.
• Target smaller towns and suburbs where competition may be lower.

3. SERP Features for Local Keywords

Google often displays local search results differently. The template tracks:

• Google’s Local Pack – See if a keyword triggers a local business listing.
• Maps & Featured Snippets – Identify keywords with rich search results.
• Customer Reviews & Ratings – Find out if reviews impact rankings for specific searches.

4. Competitor Analysis & Keyword Difficulty

Ranking for local keywords is easier when competition is low. The template includes:

• Domain Authority (DA) & Page Authority (PA) – Helps determine how strong the competition is.
• Number of Local Competitors on Page 1 – Check how many local businesses are already ranking.
• Keyword Difficulty (KD) – Analyse how hard it is to rank for a keyword.

5. Social & Free Site Opportunities

Some keywords are easier to rank on social media platforms and free listing sites. The template helps:

• Identify keywords where social sites rank on Page 1 (e.g., Facebook business pages, Yelp).
• Find low-competition opportunities where your site can rank without backlinks.
• Spot free business directories where you can list your business for additional exposure.

6. Mobile & Voice Search Queries

With more people using voice search and mobile devices, the template includes:

• Popular “Near Me” Queries – Keywords that are frequently searched on mobile.
• Conversational & Question-Based Searches – Helps target voice search queries like “Where can I find a car mechanic in Leeds?”.
• Location-Based Modifiers – Discover variations like “best,” “cheap,” “open now,” and “24-hour” that influence search rankings.

How to Use the Local Keyword Research Template

This Local Keyword Research Template is designed to be easy to use and highly effective. Follow these five simple steps to maximise its potential:

Step 1: Identify Your Business & Target Locations

• Define your business niche and services (e.g., plumber, florist, personal trainer).
• List your main service areas (e.g., London, Manchester, Leeds).

Step 2: Research High-Intent Local Keywords

• Use tools like Google Keyword Planner, Ahrefs, and SEMrush to find local keyword opportunities.
• Look at Google’s autocomplete suggestions and related searches for keyword ideas.

Step 3: Analyse Keyword Competition & Search Volume

• Enter potential keywords into the template.
• Focus on keywords with low difficulty (KD) and high search intent.
• Prioritise keywords where businesses with DA under 20 rank on Page 1.

Step 4: Track SERP Features & Local Listings

• See if Google’s Local Pack appears for your target keywords.
• Identify opportunities to optimise your Google My Business profile.
• Find out if social media sites or free directories rank for the keyword.

Step 5: Implement & Monitor Performance

• Start optimising your website for the selected local keywords.
• Use Google Search Console & Google Analytics to track improvements.
• Adjust your strategy based on ranking changes and local competition.

Benefits of Using This Local Keyword Research Template

By following this template, businesses can:

✅ Find the most profitable local keywords for their niche.
✅ Outrank competitors with data-driven keyword targeting.
✅ Improve search rankings in Google’s Local Pack & organic results.
✅ Attract highly targeted local traffic to their website.
✅ Optimise for voice search & mobile users.

Conclusion

Finding the right local keywords is essential for any business looking to dominate local search rankings. This Local Keyword Research Template provides a proven framework to help businesses:

• Identify high-intent, location-based keywords.
• Analyse search volume, competition, and ranking difficulty.
• Optimise their Google My Business & website content.
• Track performance and adapt to changing search trends.

Download the Local Keyword Research Template today and start optimising your local SEO strategy for better rankings, more traffic, and higher conversions.